How it works.
FOR ARTISTS
Reach out through the contact form on the For Artists page.
1
Kay personally reaches out to set up an Artist Intake — a real conversation about your sound, your rate, and your goals.
2
You're added to the roster. Your minimum rate must be $150 to join.
3
(personal booking rate must be $150.00 - Heartland will never charge Artists.)Your Artist Spotlight goes live on the members-only blog, and every venue member is notified.
4
Kay reaches out whenever a fitting venue opportunity comes up — every introduction is personally brokered, never automated.
5
When a venue books you for the first time, they get 10% off (capped at $150) as a welcome discount. Every booking after that is your full rate.
6
FOR VENUES
Reach out through the contact form on the For Venues page.
1
Kay personally reaches out to set up a Venue Intake — a conversation about your space, your crowd, and your sound.
2
Your $10/month membership activates, giving you access to the Artist Spotlight feed.
3
You're notified every time a new artist joins the roster — see who's available before you need to book.
4
When you're ready to book, reach out to Kay directly — every match is personally brokered, never a public roster to browse.
5
Your first booking with any new artist comes with 10% off (capped at $150) — a fresh welcome discount every time you try someone new.
6
WHY IT'S BUILT THIS WAY
Heartland isn't a directory or a gig board — it's a real person making real introductions. That's why artists never pay, why venues fund the network instead of paying per booking, and why every match is brokered rather than published for anyone to browse.